{"product_id":"luxe-ruffle-letter-choker","title":"Luxe Ruffle Letter Choker","description":"\n\n\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\n\u003ctitle\u003eLuxe Ruffle Letter Choker — MSOUL STUDIO®\u003c\/title\u003e\n\u003cstyle\u003e\n  .ms * { box-sizing: border-box; margin: 0; padding: 0; }\n  .ms { font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; color: #1a1a1a; max-width: 720px; font-size: 14px; line-height: 1.6; }\n  .ms-feat-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 10px; }\n  .ms-feat { background: #f7f7f7; border: 1px solid #e8e8e8; border-radius: 8px; padding: 12px 14px; }\n  .ms-feat-t { font-size: 10px; letter-spacing: .12em; text-transform: uppercase; color: #888; font-weight: 500; display: block; padding-bottom: 4px; }\n  .ms-feat-b { font-size: 12px; color: #2a2a2a; font-weight: 300; line-height: 1.55; display: block; }\n  .ms-care { display: flex; align-items: flex-start; gap: 10px; padding-top: 7px; padding-bottom: 7px; border-bottom: 1px solid #f0f0f0; font-size: 12px; color: #444; font-weight: 300; line-height: 1.55; }\n  .ms-care:last-child { border-bottom: none; }\n  .ms-tag-row { display: flex; flex-wrap: wrap; gap: 6px; }\n  .ms-tag { display: inline-flex; align-items: center; font-size: 10px; letter-spacing: .1em; text-transform: uppercase; border: 1px solid #ddd; border-radius: 20px; padding: 4px 11px; color: #666; background: transparent; line-height: 1; }\n  @media (max-width: 520px) {\n    .ms-feat-grid { grid-template-columns: 1fr; }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"ms\"\u003e\n\n  \u003c!-- HEADER --\u003e\n  \u003cspan style=\"font-size:10px;letter-spacing:.35em;text-transform:uppercase;color:#888;display:block;padding-bottom:6px;\"\u003eMSOUL STUDIO® — Handmade\u003c\/span\u003e\n  \u003cspan style=\"font-family:Georgia,'Times New Roman',serif;font-size:2.4rem;font-weight:300;line-height:1.1;display:block;padding-bottom:4px;\"\u003eLuxe Ruffle Letter Choker\u003c\/span\u003e\n  \u003cspan style=\"font-family:Georgia,'Times New Roman',serif;font-size:1rem;font-style:italic;color:#666;font-weight:300;display:block;padding-bottom:20px;\"\u003eGenuine Cowhide · Gold-Tone Letter Charms · Custom Name · 3 Sizes\u003c\/span\u003e\n\n  \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:8px;padding-bottom:20px;\"\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:10px;letter-spacing:.15em;text-transform:uppercase;border:1px solid #d4af6a;padding:4px 10px;border-radius:4px;color:#a07830;background:#fdf8f0;line-height:1;\"\u003eGenuine Cowhide\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:10px;letter-spacing:.15em;text-transform:uppercase;border:1px solid #d4af6a;padding:4px 10px;border-radius:4px;color:#a07830;background:#fdf8f0;line-height:1;\"\u003eGold-Tone Letters\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:10px;letter-spacing:.15em;text-transform:uppercase;border:1px solid #ddd;padding:4px 10px;border-radius:4px;color:#666;background:#f7f7f7;line-height:1;\"\u003e22 Preset Phrases\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:10px;letter-spacing:.15em;text-transform:uppercase;border:1px solid #ddd;padding:4px 10px;border-radius:4px;color:#666;background:#f7f7f7;line-height:1;\"\u003eCustom Text\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:10px;letter-spacing:.15em;text-transform:uppercase;border:1px solid #ddd;padding:4px 10px;border-radius:4px;color:#666;background:#f7f7f7;line-height:1;\"\u003e3 Sizes\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:10px;letter-spacing:.15em;text-transform:uppercase;border:1px solid #ddd;padding:4px 10px;border-radius:4px;color:#666;background:#f7f7f7;line-height:1;\"\u003eLeash Option\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr style=\"border:none;border-top:1px solid #e8e8e8;display:block;height:1px;\"\u003e\n\u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003c!-- DESCRIPTION --\u003e\n  \u003cspan style=\"font-size:10px;letter-spacing:.28em;text-transform:uppercase;color:#888;display:block;padding-bottom:12px;\"\u003eDescription\u003c\/span\u003e\n  \u003cspan style=\"font-size:14px;line-height:1.85;font-weight:300;color:#2a2a2a;display:block;padding-bottom:12px;\"\u003eRedefine neckwear with our newest signature piece. The \u003cem\u003eLuxe Ruffle Letter Choker\u003c\/em\u003e is crafted from genuine cowhide leather with a wide, dramatic ruffle silhouette — rich, structured layers that create commanding volume at the neck.\u003c\/span\u003e\n  \u003cspan style=\"font-size:14px;line-height:1.85;font-weight:300;color:#2a2a2a;display:block;padding-bottom:12px;\"\u003eWhat makes it yours: hand-threaded gold-tone letter charms spell out your chosen word or phrase along the front of the collar. Bold, personal, and unmistakably intentional. Choose from 22 preset phrases — or go fully custom with up to 13 characters of your own.\u003c\/span\u003e\n  \u003cspan style=\"font-family:Georgia,'Times New Roman',serif;font-size:1.1rem;font-style:italic;font-weight:300;color:#444;line-height:1.6;border-left:2px solid #c8922a;padding:4px 0 4px 18px;display:block;\"\u003e“Wide volume. Gold letters. The statement your neck has been waiting for.”\u003c\/span\u003e\n  \u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003chr style=\"border:none;border-top:1px solid #e8e8e8;display:block;height:1px;\"\u003e\n\u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003c!-- FEATURES --\u003e\n  \u003cspan style=\"font-size:10px;letter-spacing:.28em;text-transform:uppercase;color:#888;display:block;padding-bottom:12px;\"\u003eFeatures\u003c\/span\u003e\n  \u003cdiv class=\"ms-feat-grid\"\u003e\n    \u003cdiv class=\"ms-feat\"\u003e\n\u003cspan class=\"ms-feat-t\"\u003eMaterial\u003c\/span\u003e\u003cspan class=\"ms-feat-b\"\u003eGenuine cowhide leather — structured, durable, premium quality\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"ms-feat\"\u003e\n\u003cspan class=\"ms-feat-t\"\u003eLetter charms\u003c\/span\u003e\u003cspan class=\"ms-feat-b\"\u003eGold-tone, hand-threaded individually — uppercase only, no symbols\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"ms-feat\"\u003e\n\u003cspan class=\"ms-feat-t\"\u003eSilhouette\u003c\/span\u003e\u003cspan class=\"ms-feat-b\"\u003eWide ruffle design — dramatic volume, architectural presence\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"ms-feat\"\u003e\n\u003cspan class=\"ms-feat-t\"\u003ePersonalisation\u003c\/span\u003e\u003cspan class=\"ms-feat-b\"\u003e22 preset phrases or custom text — max 13 characters\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"ms-feat\"\u003e\n\u003cspan class=\"ms-feat-t\"\u003eSizes\u003c\/span\u003e\u003cspan class=\"ms-feat-b\"\u003eSmall \/ Standard \/ Large — fits most neck sizes\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"ms-feat\"\u003e\n\u003cspan class=\"ms-feat-t\"\u003eStyle option\u003c\/span\u003e\u003cspan class=\"ms-feat-b\"\u003eChoker only (£78) or with matching leash (£98)\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003chr style=\"border:none;border-top:1px solid #e8e8e8;display:block;height:1px;\"\u003e\n\u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003c!-- PRICING OPTIONS --\u003e\n  \u003cspan style=\"font-size:10px;letter-spacing:.28em;text-transform:uppercase;color:#888;display:block;padding-bottom:12px;\"\u003eChoose Your Style\u003c\/span\u003e\n  \u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:12px;\"\u003e\n\n    \u003cdiv style=\"border:1px solid #e0e0e0;border-radius:10px;padding:18px;background:#fff;\"\u003e\n      \u003cspan style=\"font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:#888;font-weight:500;display:block;padding-bottom:4px;\"\u003eStyle 01\u003c\/span\u003e\n      \u003cspan style=\"font-family:Georgia,'Times New Roman',serif;font-size:1.1rem;font-weight:300;color:#1a1a1a;display:block;padding-bottom:10px;border-bottom:1px solid #ebebeb;\"\u003eBlack Choker Only\u003c\/span\u003e\n      \u003cdiv style=\"background:#f7f7f7;border:1px solid #e8e8e8;border-radius:8px;padding:12px 14px;margin-top:12px;\"\u003e\n        \u003cdiv style=\"display:flex;align-items:flex-start;gap:8px;font-size:12px;color:#2a2a2a;font-weight:300;line-height:1.6;padding-top:3px;padding-bottom:3px;\"\u003e\n\u003cspan style=\"color:#aaa;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eLuxe ruffle leather choker with your letters\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"display:flex;align-items:flex-start;gap:8px;font-size:12px;color:#2a2a2a;font-weight:300;line-height:1.6;padding-top:3px;\"\u003e\n\u003cspan style=\"color:#aaa;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eNo leash included\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cspan style=\"font-size:1.2rem;font-weight:600;color:#1a1a1a;display:block;padding-top:12px;\"\u003e£78.00\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"border:2px solid #d4af6a;border-radius:10px;padding:18px;background:#fdf8f0;\"\u003e\n      \u003cspan style=\"font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:#a07830;font-weight:500;display:block;padding-bottom:4px;\"\u003eStyle 02 — Complete Set\u003c\/span\u003e\n      \u003cspan style=\"font-family:Georgia,'Times New Roman',serif;font-size:1.1rem;font-weight:300;color:#1a1a1a;display:block;padding-bottom:10px;border-bottom:1px solid #e8d8a0;\"\u003eBlack Choker \u0026amp; Leash\u003c\/span\u003e\n      \u003cdiv style=\"background:#fff8ee;border:1px solid #e8d8a0;border-radius:8px;padding:12px 14px;margin-top:12px;\"\u003e\n        \u003cdiv style=\"display:flex;align-items:flex-start;gap:8px;font-size:12px;color:#3a2a00;font-weight:300;line-height:1.6;padding-top:3px;padding-bottom:3px;\"\u003e\n\u003cspan style=\"color:#d4af6a;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eLuxe ruffle leather choker with your letters\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"display:flex;align-items:flex-start;gap:8px;font-size:12px;color:#3a2a00;font-weight:300;line-height:1.6;padding-top:3px;\"\u003e\n\u003cspan style=\"color:#d4af6a;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eMatching leash included — full coordinated look\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cspan style=\"font-size:1.2rem;font-weight:600;color:#1a1a1a;display:block;padding-top:12px;\"\u003e£98.00\u003c\/span\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n  \u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003chr style=\"border:none;border-top:1px solid #e8e8e8;display:block;height:1px;\"\u003e\n\u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003c!-- SIZE GUIDE — mobile-safe inline flex --\u003e\n  \u003cspan style=\"font-size:10px;letter-spacing:.28em;text-transform:uppercase;color:#888;display:block;padding-bottom:12px;\"\u003eSize Guide\u003c\/span\u003e\n  \u003cspan style=\"font-size:12px;color:#555;font-weight:300;line-height:1.7;display:block;padding-bottom:14px;\"\u003eMeasure around the base of your neck with a soft tape measure. If you are between sizes, size up for comfort.\u003c\/span\u003e\n\n  \u003cdiv style=\"background:#fff;border:1px solid #e0e0e0;border-radius:10px;overflow:hidden;\"\u003e\n    \u003cdiv style=\"display:flex;align-items:center;background:#f7f7f7;border-bottom:1px solid #e0e0e0;\"\u003e\n      \u003cspan style=\"font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:#888;font-weight:500;flex:0 0 26%;min-width:0;padding:10px 16px;\"\u003eSize\u003c\/span\u003e\n      \u003cspan style=\"font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:#888;font-weight:500;flex:1;min-width:0;padding:10px 8px;\"\u003eNeck (inch)\u003c\/span\u003e\n      \u003cspan style=\"font-size:10px;letter-spacing:.1em;text-transform:uppercase;color:#888;font-weight:500;flex:1;min-width:0;padding:10px 16px 10px 8px;\"\u003eNeck (cm)\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;align-items:center;border-bottom:1px solid #f0f0f0;\"\u003e\n      \u003cspan style=\"font-size:12px;font-weight:600;color:#1a1a1a;flex:0 0 26%;min-width:0;padding:10px 16px;\"\u003eSmall\u003c\/span\u003e\n      \u003cspan style=\"font-size:12px;font-weight:300;color:#444;flex:1;min-width:0;padding:10px 8px;\"\u003e10.5 – 13″\u003c\/span\u003e\n      \u003cspan style=\"font-size:12px;font-weight:300;color:#444;flex:1;min-width:0;padding:10px 16px 10px 8px;\"\u003e26.7 – 33 cm\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;align-items:center;border-bottom:1px solid #f0f0f0;\"\u003e\n      \u003cspan style=\"font-size:12px;font-weight:600;color:#1a1a1a;flex:0 0 26%;min-width:0;padding:10px 16px;\"\u003eStandard\u003c\/span\u003e\n      \u003cspan style=\"font-size:12px;font-weight:300;color:#444;flex:1;min-width:0;padding:10px 8px;\"\u003e12.6 – 14.96″\u003c\/span\u003e\n      \u003cspan style=\"font-size:12px;font-weight:300;color:#888;flex:1;min-width:0;padding:10px 16px 10px 8px;font-style:italic;\"\u003e32 – 38 cm\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex;align-items:center;\"\u003e\n      \u003cspan style=\"font-size:12px;font-weight:600;color:#1a1a1a;flex:0 0 26%;min-width:0;padding:10px 16px;\"\u003eLarge\u003c\/span\u003e\n      \u003cspan style=\"font-size:12px;font-weight:300;color:#444;flex:1;min-width:0;padding:10px 8px;\"\u003e15.75 – 19.3″\u003c\/span\u003e\n      \u003cspan style=\"font-size:12px;font-weight:300;color:#444;flex:1;min-width:0;padding:10px 16px 10px 8px;\"\u003e40 – 49 cm\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"height:10px;\"\u003e\u003c\/div\u003e\n  \u003cdiv style=\"background:#f7f7f7;border-radius:6px;padding:12px 16px;\"\u003e\n    \u003cspan style=\"font-size:12px;color:#555;font-weight:300;line-height:1.7;display:block;\"\u003eⓘ  Not sure which size to choose? The \u003cstrong\u003eStandard\u003c\/strong\u003e size fits most people. If your neck is under 12.6″ choose Small; over 15″ choose Large. Still unsure? Contact us at \u003ca href=\"mailto:support@msoulstudio.com\" style=\"color:#1a1a1a;font-weight:500;\"\u003esupport@msoulstudio.com\u003c\/a\u003e\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003chr style=\"border:none;border-top:1px solid #e8e8e8;display:block;height:1px;\"\u003e\n\u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003c!-- PERSONALISATION --\u003e\n  \u003cspan style=\"font-size:10px;letter-spacing:.28em;text-transform:uppercase;color:#888;display:block;padding-bottom:12px;\"\u003ePersonalisation\u003c\/span\u003e\n\n  \u003c!-- Gold box: how to order --\u003e\n  \u003cdiv style=\"border:1px solid #d4af6a;border-radius:8px;padding:16px 18px;background:#fdf8f0;\"\u003e\n    \u003cspan style=\"font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:#a07830;font-weight:500;display:block;padding-bottom:10px;\"\u003eHow to submit your letters\u003c\/span\u003e\n    \u003cdiv style=\"display:flex;align-items:flex-start;gap:8px;font-size:12px;color:#4a3010;font-weight:300;line-height:1.6;padding-top:4px;padding-bottom:4px;\"\u003e\n\u003cspan style=\"color:#d4af6a;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eSelect a preset phrase from the \u003cstrong\u003eLetters\u003c\/strong\u003e dropdown, or choose \u003cstrong\u003eCUSTOM\u003c\/strong\u003e and enter your text in the personalisation box at checkout\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"display:flex;align-items:flex-start;gap:8px;font-size:12px;color:#4a3010;font-weight:300;line-height:1.6;padding-top:4px;padding-bottom:4px;\"\u003e\n\u003cspan style=\"color:#d4af6a;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eUppercase letters only\u003c\/strong\u003e — no symbols, no numbers, no punctuation\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"display:flex;align-items:flex-start;gap:8px;font-size:12px;color:#4a3010;font-weight:300;line-height:1.6;padding-top:4px;\"\u003e\n\u003cspan style=\"color:#d4af6a;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eCustom text: maximum \u003cstrong\u003e13 characters\u003c\/strong\u003e (including spaces)\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"height:14px;\"\u003e\u003c\/div\u003e\n\n  \u003c!-- Preset phrases pills --\u003e\n  \u003cspan style=\"font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:#888;font-weight:500;display:block;padding-bottom:10px;\"\u003e22 Preset Phrases\u003c\/span\u003e\n  \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:7px;padding-bottom:16px;\"\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eGOOD GIRL\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eGOOD BOY\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eMY DOLL\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003ePRINCESS\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eDADDYS\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eDADDYSGIRL\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eDADDYSSLUT\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eLITTLE KITTEN\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eMY PUPPY\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eQUEENS PET\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eIM YOURS\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eOWNED\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eOWNED GIRL\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eOWNED BOY\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eHOT BOY\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eMY SLAVE\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eMY WHORE\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eMY BITCHY\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eCUM SLUT\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eFUCK TOY\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #d4af6a;border-radius:20px;padding:5px 12px;color:#a07830;background:#fdf8f0;font-weight:400;letter-spacing:.05em;line-height:1;\"\u003eSIRS SLUT\u003c\/span\u003e\n    \u003cspan style=\"display:inline-flex;align-items:center;font-size:11px;border:1px solid #888;border-radius:20px;padding:5px 12px;color:#555;background:#f7f7f7;font-weight:300;font-style:italic;line-height:1;\"\u003eOr any custom word — max 13 chars\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Letter movement notice --\u003e\n  \u003cdiv style=\"border-left:3px solid #e5a000;background:#fffbf0;border-radius:0 6px 6px 0;padding:12px 16px;\"\u003e\n    \u003cspan style=\"font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:#a07030;font-weight:500;display:block;padding-bottom:6px;\"\u003ePlease Note — Letter Design\u003c\/span\u003e\n    \u003cdiv style=\"display:flex;align-items:flex-start;gap:8px;font-size:12px;color:#5a3a00;font-weight:300;line-height:1.6;padding-top:3px;padding-bottom:3px;\"\u003e\n\u003cspan style=\"flex-shrink:0;\"\u003e›\u003c\/span\u003e\u003cspan\u003eThe gold-tone letter charms are individually hand-threaded through the collar. They may slide slightly when the choker is lying flat — this is normal and part of the hand-threaded design.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"display:flex;align-items:flex-start;gap:8px;font-size:12px;color:#5a3a00;font-weight:300;line-height:1.6;padding-top:3px;\"\u003e\n\u003cspan style=\"flex-shrink:0;\"\u003e›\u003c\/span\u003e\u003cspan\u003eOnce worn around the neck, the letters settle into position and stay in place. Please only purchase if you are comfortable with this design feature.\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003chr style=\"border:none;border-top:1px solid #e8e8e8;display:block;height:1px;\"\u003e\n\u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003c!-- CARE --\u003e\n  \u003cspan style=\"font-size:10px;letter-spacing:.28em;text-transform:uppercase;color:#888;display:block;padding-bottom:12px;\"\u003eCare Instructions\u003c\/span\u003e\n  \u003cdiv class=\"ms-care\"\u003e\n\u003cspan style=\"color:#888;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eWipe the leather with a soft dry cloth after each wear\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"ms-care\"\u003e\n\u003cspan style=\"color:#888;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eStore flat or hung in a cool, dry place away from direct sunlight\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"ms-care\"\u003e\n\u003cspan style=\"color:#888;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eAvoid prolonged contact with water, perfume, or harsh chemicals\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"ms-care\"\u003e\n\u003cspan style=\"color:#888;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eWipe gold-tone letter charms gently with a dry cloth — do not soak or submerge\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"ms-care\"\u003e\n\u003cspan style=\"color:#888;flex-shrink:0;\"\u003e●\u003c\/span\u003e\u003cspan\u003eHandle the letter charms carefully when the choker is laid flat to avoid them sliding out of position\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003chr style=\"border:none;border-top:1px solid #e8e8e8;display:block;height:1px;\"\u003e\n\u003cdiv style=\"height:22px;\"\u003e\u003c\/div\u003e\n\n  \u003c!-- FINAL NOTE --\u003e\n  \u003cspan style=\"font-size:12px;color:#555;line-height:1.75;font-weight:300;background:#f7f7f7;border-radius:6px;padding:12px 16px;display:block;\"\u003eEvery \u003cem\u003eLuxe Ruffle Letter Choker\u003c\/em\u003e is individually handmade to order at MSOUL STUDIO®. Minor natural variations in leather texture and finish are part of the handmade character of each piece. All orders ship in discreet, gift-ready packaging. As this is a personalised, made-to-order item, all sales are final — please double-check your letter selection and size before completing your order.\u003c\/span\u003e\n  \u003cdiv style=\"height:14px;\"\u003e\u003c\/div\u003e\n\n  \u003c!-- CONTACT --\u003e\n  \u003cdiv style=\"background:#f0f4ff;border:1px solid #b0c4f0;border-radius:8px;padding:14px 16px;\"\u003e\n    \u003cspan style=\"font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:#1a56c4;font-weight:500;display:block;padding-bottom:6px;\"\u003eQuestions? We’re here.\u003c\/span\u003e\n    \u003cspan style=\"font-size:12px;color:#1a3a6a;font-weight:300;line-height:1.7;display:block;\"\u003eNot sure which size to pick or want a custom phrase not listed? Reach us at \u003cstrong\u003e\u003ca href=\"mailto:support@msoulstudio.com\" style=\"color:#1a56c4;text-decoration:none;font-weight:500;\"\u003esupport@msoulstudio.com\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"height:14px;\"\u003e\u003c\/div\u003e\n\n  \u003c!-- TAGS --\u003e\n  \u003cdiv class=\"ms-tag-row\"\u003e\n    \u003cspan class=\"ms-tag\"\u003eLetter Choker\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003eRuffle\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003eCustom Name\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003eCowhide Leather\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003eGold Letters\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003eHandmade\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003ePersonalised\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003e3 Sizes\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003eWith Leash\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003eBDSM\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003eStatement Choker\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003eGift\u003c\/span\u003e\n    \u003cspan class=\"ms-tag\"\u003eDiscreet Shipping\u003c\/span\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"MsoulStudio","offers":[{"title":"MY DOLL \/ Small size 10.5-13 inch \/ Black Choker Only","offer_id":57636761239900,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"MY DOLL \/ Small size 10.5-13 inch \/ Black Choker \u0026 Leash","offer_id":57636761305436,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"MY DOLL \/ Standard size 12.6-14.96inch \/ Black Choker Only","offer_id":57636761370972,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"MY DOLL \/ Standard size 12.6-14.96inch \/ Black Choker \u0026 Leash","offer_id":57636761436508,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"MY DOLL \/ Large size 15.75 -19.3inch \/ Black Choker Only","offer_id":57636761502044,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"MY DOLL \/ Large size 15.75 -19.3inch \/ Black Choker \u0026 Leash","offer_id":57636761567580,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"CUSTOM(MAX 13 no symbols) \/ Small size 10.5-13 inch \/ Black Choker Only","offer_id":57636761633116,"sku":"CNC","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"CUSTOM(MAX 13 no symbols) \/ Small size 10.5-13 inch \/ Black Choker \u0026 Leash","offer_id":57636761698652,"sku":"CNC C+L","price":98.0,"currency_code":"GBP","in_stock":true},{"title":"CUSTOM(MAX 13 no symbols) \/ Standard size 12.6-14.96inch \/ Black Choker Only","offer_id":57636761764188,"sku":"BCNC C M","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"CUSTOM(MAX 13 no symbols) \/ Standard size 12.6-14.96inch \/ Black Choker \u0026 Leash","offer_id":57636761829724,"sku":"BCNC C+L M","price":98.0,"currency_code":"GBP","in_stock":true},{"title":"CUSTOM(MAX 13 no symbols) \/ Large size 15.75 -19.3inch \/ Black Choker Only","offer_id":57636761895260,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"CUSTOM(MAX 13 no symbols) \/ Large size 15.75 -19.3inch \/ Black Choker \u0026 Leash","offer_id":57636761960796,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD GIRL \/ Small size 10.5-13 inch \/ Black Choker Only","offer_id":57636762026332,"sku":"CNC","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD GIRL \/ Small size 10.5-13 inch \/ Black Choker \u0026 Leash","offer_id":57636762091868,"sku":"CNC C+L","price":98.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD GIRL \/ Standard size 12.6-14.96inch \/ Black Choker Only","offer_id":57636762157404,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD GIRL \/ Standard size 12.6-14.96inch \/ Black Choker \u0026 Leash","offer_id":57636762222940,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD GIRL \/ Large size 15.75 -19.3inch \/ Black Choker Only","offer_id":57636762288476,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD GIRL \/ Large size 15.75 -19.3inch \/ Black Choker \u0026 Leash","offer_id":57636762354012,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"CUM SLUT \/ Small size 10.5-13 inch \/ Black Choker Only","offer_id":57636762419548,"sku":"CNC","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"CUM SLUT \/ Small size 10.5-13 inch \/ Black Choker \u0026 Leash","offer_id":57636762485084,"sku":"CNC C+L","price":98.0,"currency_code":"GBP","in_stock":true},{"title":"CUM SLUT \/ Standard size 12.6-14.96inch \/ Black Choker Only","offer_id":57636762550620,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"CUM SLUT \/ Standard size 12.6-14.96inch \/ Black Choker \u0026 Leash","offer_id":57636762616156,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"CUM SLUT \/ Large size 15.75 -19.3inch \/ Black Choker Only","offer_id":57636762681692,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"CUM SLUT \/ Large size 15.75 -19.3inch \/ Black Choker \u0026 Leash","offer_id":57636762747228,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD BOY \/ Small size 10.5-13 inch \/ Black Choker Only","offer_id":57636762812764,"sku":"CNC","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD BOY \/ Small size 10.5-13 inch \/ Black Choker \u0026 Leash","offer_id":57636762878300,"sku":"CNC C+L","price":98.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD BOY \/ Standard size 12.6-14.96inch \/ Black Choker Only","offer_id":57636762943836,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD BOY \/ Standard size 12.6-14.96inch \/ Black Choker \u0026 Leash","offer_id":57636763009372,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD BOY \/ Large size 15.75 -19.3inch \/ Black Choker Only","offer_id":57636763074908,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"GOOD BOY \/ Large size 15.75 -19.3inch \/ Black Choker \u0026 Leash","offer_id":57636763140444,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"MY SLAVE \/ Small size 10.5-13 inch \/ Black Choker Only","offer_id":57636763205980,"sku":"CNC","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"MY SLAVE \/ Small size 10.5-13 inch \/ Black Choker \u0026 Leash","offer_id":57636763271516,"sku":"CNC C+L","price":98.0,"currency_code":"GBP","in_stock":true},{"title":"MY SLAVE \/ Standard size 12.6-14.96inch \/ Black Choker Only","offer_id":57636763337052,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"MY SLAVE \/ Standard size 12.6-14.96inch \/ Black Choker \u0026 Leash","offer_id":57636763402588,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"MY SLAVE \/ Large size 15.75 -19.3inch \/ Black Choker Only","offer_id":57636763468124,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"MY SLAVE \/ Large size 15.75 -19.3inch \/ Black Choker \u0026 Leash","offer_id":57636763533660,"sku":null,"price":98.0,"currency_code":"GBP","in_stock":true},{"title":"MY WHORE \/ Small size 10.5-13 inch \/ Black Choker Only","offer_id":57636763599196,"sku":"CNC","price":78.0,"currency_code":"GBP","in_stock":true},{"title":"MY WHORE \/ Small size 10.5-13 inch \/ Black Choker \u0026 Leash","offer_id":57636763664732,"sku":"CNC C+L","price":98.0,"currency_code":"GBP","in_stock":true},{"title":"MY WHORE \/ Standard size 12.6-14.96inch \/ Black Choker Only","offer_id":57636763730268,"sku":null,"price":78.0,"currency_code":"GBP","in_stock":true},{"title":"MY WHORE \/ Standard size 12.6-14.96inch \/ Black Choker \u0026 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